Every month, thousands, if not millions, of tracks are released on countless dance music labels from Ibiza to Tokyo.
From Nu Disco to Gabber, a quick internet search will result in nearly infinite tracks in any genre imaginable. Sometimes, it is overwhelming. The internet has opened the floodgates for all types of music producers and dance music lovers to share their sounds with the world at the click of a button from the comfort of their homes. Software companies are aware of this cultural phenomenon, and have used it to dial in on a new target audience: the bedroom producer.
Ableton, Logic, and Reason are just a few of the hundreds of powerful tools brought forth by technology that increase productivity and efficiency in the realm of production. If one has a computer and internet access, they have the ability to create and distribute their music; and when the creator is the only moderator, quality control tends to be nearly non-existent. This has resulted in the aforementioned flooding of the internet. People are wading through the mediocre to find the amazing; and when they do find it, it isn't too long before they come across someone else who is equally amazing. Consequently, attention spans among members of the dance music scene have dramatically decreased; ironically, this benefits producers.
For aspiring producers, there is no need to get discouraged at the amount of artists, labels, and tracks that are currently flooding the market; this is only natural as the popularity of dance music reaches an all-time high. With such popularity, the chances of "making it" are also at an all-time high. But aside from the fame and admiration, aspiring producers should appreciate the true value of their work in the dance music scene which, frankly, is immeasurable. In this climate, aspiring producers (such as myself) have the ability to make the change we would like to see in the scene by creating what we love with what we learned through our experiences with dance music. Producing what you love will slowly, but surely, push the scene in a direction you are proud of.
If you are not a producer, but simply a fan, you are probably wondering how a constant overflow of tracks affects you, the legendary track collector. To start, we are living in a time where it is possible to have the greatest collection of dance records the world has ever seen. ‘Track digging’ is easier than ever before, so it is no surprise that it has now become a pastime for a sizeable majority of dance music enthusiasts. And for those craving a physical experience rather than a digital download, large online marketplaces are providing customers with an unprecedented amount of vinyl records, some of which would be practically impossible to find at a local record shop.
Now, it is apparent we have become spoiled. The internet allows for our inner music junkie to find what he or she needs and even outdo their previous "highs"; we chase the proverbial dragon, but now the dragon is catchable. As adventurers of the electronic music world, we are constantly refining our tastes as we come across different influences, environments, and rhythms in our quests to constantly obtain newer and higher quality tunes. This is why we rarely listen to our "favorite" artists for longer than a year.
As I mentioned before, the attention span of the dance music scene has decreased due to the fact that so many labels are pushing new sounds and promoting new artists at a jaw-dropping rate; fans across the globe have responded by refusing to settle with mediocre, unoriginal work. It is now more acceptable than ever for producers, new and old, to cross all boundaries and experiment with the unknown to create music that truly captures the essence of human creativity.